Getting in shape and eating healthier tops many people’s New Year resolution lists. Even if you already work out consistently and follow a solid nutrition plan, the new year can be an excellent time to set new fitness goals or try a new program. To help you kickstart your health and wellness journey for 2024, we’ve compiled a list of the best New Year’s fitness sales.
We’ll update this page frequently as we gather more information about New Year’s sales, so be sure to bookmark it and keep checking back so you don’t miss any deals.
Featured New Year’s Fitness Sales of 2024
Best New Year’s Sales on Cardio Equipment
The new year is a popular time to buy the best cardio machines, as many people are eager to start or re-establish healthy habits. Fortunately, cardio equipment brands make it easier on your wallet by offering significant savings on rowers, ellipticals, treadmills, exercise bikes, and more.
- Aviron: Last year, Aviron offered $300 off the Impact and Strong Series rowers for subscribers
- CAROL Bike: The CAROL Bike was $250 off for New Year’s last year
- Echelon: Last year, Echelon offered up to 20% off all connected and strength training equipment plus free shipping
- Horizon Fitness: For New Year’s 2023, Horizon offered massive savings of up to $1,000 off cardio equipment
- Hydrow: Through January 9, 2023, rowers and rower packages were up to $300 off, and Hydrow offered free standard delivery
- Life Fitness: Strength and cardio equipment were up to 50% off last year
- NordicTrack: Last year’s deal was up to $500 off cardio equipment
- Schwinn: Last year, buyers could save up to $200 and get free shipping on all exercise bikes
- Sole: Select treadmills were discounted last year
Best New Year’s Sales on Strength Equipment
Excited to lift some heavy weights and set PRs in the new year? Check out the deals below from some of our favorite strength equipment brands.
- Bells of Steel: Last year, select items on Bells of Steel’s website were up to 40% off
- Force USA: Last year, shoppers could get a free barbell on X-Series models or a free dip handle attachment with any MyRack purchase
- Fringe Sport: In 2023, Fringe Sport offered 5% off all purchases from December 26 through January 2 and 10% off all gym packages starting January 2
- PRx Performance: The brand offered 10% off orders of $1,750 or more last year
- REP Fitness: Last year, REP offered deals on select items, and we’re hoping to see the same this year. Plus, you can always check out our REP Fitness discount code page for additional ways to save.
- Rogue Fitness: To ring in 2023, Rogue offered daily deals, HUNDO pricing, free shipping, and more
- Titan Fitness: Last year, we saw multiple flash deals, including up to $200 off strength training equipment
Best New Year’s Sales on Smart Home Gym Equipment
Smart home gym equipment can be a great solution for those with limited space, as it gives you access to features like auto-adjusting weights in one compact unit. But it can be even more expensive than a top-notch barbell and squat rack combined, so waiting for a good holiday sale is usually worth it.
- Tonal: Last year, through January 31, you could try Tonal for free for 90 days. If you weren’t satisfied, you could return it within 90 days of installation and get a full refund.
Best New Year’s Sales on Supplements and Nutrition
A healthy lifestyle doesn’t just require consistent exercise. A proper diet is also essential, whether you want to lose weight or build muscle. Products like protein powder can help with either goal, and we’ve compiled the best New Year’s deals on supplements from the brands we trust the most.
- Kaged: Last year, this brand that makes my favorite pre-workout offered 20% off through January 31 with the code NEWME20
- Myprotein: Last year, Myprotein offered 50% off hundreds of items and 30% off all others with the code SAVE30
Best New Year’s Sales on Fitness Apparel
I pretty much live in leggings and workout apparel, so I’m always on the hunt for discounts on gym clothes. We’re still waiting for sales for 2024 to come in, but here are the deals we saw last year on some popular apparel brands.
- Adidas: Adidas offered up to 60% off apparel, shoes, and accessories last year
- Columbia: Select items were up to 60% off last year
- Fabletics: Last year, new VIP members could get 70% off everything
- lululemon: This popular men’s and women’s fitness and lifestyle apparel brand offered discounts on shorts, leggings, and much more last year
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